Who benefits most from Google Ads?
Google Ads is especially effective for services people search for with urgent intent: clinics, legal services, repairs and installation, couriers and moving, courses, tourism, car services and e-commerce. The customer is already ready to buy — they simply pick the first relevant business they see.
For businesses with a new website waiting for SEO results, Google Ads is the fastest source of customers. The best results come from combining ads with SEO.
Campaign types
| Campaign | Where it shows | Goal |
|---|---|---|
| Search | Google search results | Calls, leads, sales |
| Performance Max | Search, YouTube, Gmail, Maps, Display | Maximum conversions, e-commerce |
| Shopping | Google Shopping, product listings | Online store sales |
| YouTube | Before and during videos | Brand awareness, product demos |
| Remarketing | Display network and YouTube | Bringing back undecided visitors |
How much should you spend on ads?
Your ad budget depends on competition and cost per click (CPC) in your niche. We calculate it from estimated CPCs and expected conversion rates so you know in advance what a lead should cost.
Ad spend is paid directly to Google; our management fee starts from ₼199 per month. We recommend starting small and scaling as results come in.
Why hire a specialist instead of DIY?
Google Ads’ automatic recommendations are often geared towards Google’s revenue, not your profit. Broad-match keywords, wrong location settings and missing conversion tracking can waste most of a budget. An experienced specialist removes that waste and gets you more leads from the same spend.
