What makes a good logo?
A good logo is simple, memorable, scalable (works on a business card and a billboard) and appropriate for your industry. It should also be recognisable in black and white and work on different backgrounds.
- Simplicity — readable at a glance
- Uniqueness — not similar to competitors
- Flexibility — from favicon to billboard
- Timelessness — not tied to passing trends
Our branding process
- Brief & research — mission, audience and the visual language of competitors.
- Moodboard — agreeing on direction with visual references.
- Concepts — 2–4 logo concepts presented in real-world mockups.
- Refinement — revisions on the chosen concept.
- Delivery — all file formats and the brand book.
Once your brand is ready, we apply it consistently across your website and social media.