Search “web design Baku” and you’ll find dozens of agencies and hundreds of freelancers. Prices can differ tenfold while the promises sound identical. How do you choose? These 10 criteria will save you time and money.
1. Check the portfolio — properly
Don’t just look at screenshots. Open the sites, test them on your phone and measure speed with PageSpeed Insights. Are they still online? Do they cover different industries? If every site looks the same, templates may be doing the heavy lifting.
2. Who will own the domain and accounts?
The most common problem: the domain and hosting are registered to the contractor, and when the relationship ends the client can’t control their own website. Make the contract state that domain, hosting, Google Analytics, Search Console and ad accounts are in your name.
3. Written contract and scope
A professional agency defines scope (pages, features, languages), timeline, payment milestones and revision rounds in writing. “We’ll figure it out later” almost always ends in a dispute.
4. SEO knowledge
Ask: “What SEO foundation will the site launch with?” You should hear concrete terms — meta tags, heading structure, sitemap.xml, schema markup, speed optimisation and 301 redirects. Contractors who say “we can do SEO later” rarely build the site to support it. See our SEO service.
5. Mobile and speed
Most traffic in Baku comes from mobile. Open the contractor’s sites on your phone: is the menu easy, are buttons large enough, does the page load quickly?
6. Technology choice
A good agency doesn’t force the same stack on every project. It suggests something lightweight for a brochure site and something scalable for a large store — and can explain why.
7. Multilingual experience
In Azerbaijan you’ll often need Azerbaijani, Russian and English versions. Ask: will each language have its own URLs, will hreflang be set up, who handles translation? More in our market-entry guide.
8. Post-launch support
There will always be questions and small fixes after launch. How long is free support? How is support priced afterwards? What’s the response time? Get the answers upfront.
9. Communication and transparency
Does the contractor ask you questions in the first meeting? Someone who quotes a price without asking about your business, customers and goals will probably sell you a template. A single dedicated contact person throughout the project also matters.
10. Price — in context
The cheapest quote is rarely the best value. Compare scope, support and expected results, not just the number. For realistic ranges see website cost in Baku 2026.
Frequently asked questions
Freelancer or agency?
Can we hire a Baku agency if we are based abroad?
Free quote & consultation
Book a free discovery call for your web design, SEO or advertising project in Baku. We listen to your goals and send a written proposal with a clear timeline.
