Bakü Web TasarımOnline shopping is growing fast in Azerbaijan and many businesses want to move from Instagram selling to their own store. This guide walks you through building an e-commerce site from scratch, the decisions to make upfront and how to land your first sales.
Step 1: Define your business model
- How many products, and how will they be categorised?
- Do products have variants (size, colour)?
- Baku only, all of Azerbaijan, or international?
- Retail (B2C), wholesale (B2B) or both?
- Where is stock managed today (Excel, ERP, other)?
Your answers directly determine the platform and budget.
Step 2: Choose a platform
| Platform | Pros | Cons |
|---|---|---|
| WooCommerce | Affordable, flexible, huge ecosystem | Needs optimisation for large catalogues |
| Shopify | Fast start, reliable infrastructure | Monthly fees, extra integration for local payments |
| Custom build | Full control, top speed, any integration | Higher initial investment |
Step 3: Connect online payments
Card payments in Azerbaijan typically require an internet-acquiring agreement with a local bank or a payment gateway provider. Also consider instalment cards, cash on delivery and bank transfer for businesses — they significantly improve conversion.
Step 4: Delivery and logistics
Baku courier, regional post or cargo, click-and-collect — define price and timing rules for each. Automatically calculating shipping in the cart increases checkout completion.
Step 5: Product pages and SEO
- Unique descriptions for every product (don’t copy the manufacturer’s text);
- High-quality, compressed images with alt text;
- Product schema (price, availability, reviews);
- Helpful intro copy on category pages;
- A Google Merchant Center feed for free and paid Shopping listings.
Step 6: Marketing for your first sales
The fastest way to bring traffic to a new store is Google Shopping and search ads plus Instagram and TikTok ads. In parallel, category-page SEO builds long-term free traffic, while cart-abandonment remarketing and email reminders recover lost sales.
Plan your store with us — see our e-commerce service, with packages from ₼1499.
Frequently asked questions
Do I need a registered company to start an online store?
Should I close my Instagram shop?
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